Wuerzburg University
600 years
of academic tradition
Unit 5+6: Business Challenges in Companies
Basic business knowledge in marketing, balanced accounts, production and investment appraisals will be imparted with the documents prepared for these units. The goal is to bring participants with varying levels of knowledge to the same standpoint. Based on that, state-of-the-art methods to solve complicated problems in a competent manner will be learnt during the segment with a mandatory attendance requirement.

Some Examples:
  • Optimized assembly of product features with the help of the conjoint analysis
  • Value-oriented company regulation
  • Use of simulation tools in production planning