Wuerzburg University
600 years
of academic tradition
Unit 16: Crosscultural perspectives in International Management
For international orientated companies the handling of crosscultural aspects is a major success factor, especially for internationalization strategies.

It is important to handle business partners and employees for example in negotiations in the most effective way. A deep understanding of international and intercultural differences is essential.

The aim of this unit is to learn and understand these differences and adopt strategies and techniques for managing the international cooperation between branches and companies .